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Competitive Strategy Fundamentals

Bitte beachten Sie:
Dieser E-Learning-Kurs ist im peoplenet nur in englischer Sprache verfügbar.

What you learn

Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.