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Creativity Bootcamp

Creativity Bootcamp – a competition for creative business ideas

Who should attend

This program is targeted at developers, entrepreneurs as well as creative talents including:

  • Product developer
  • Business developer
  • Executives with strategic and operational responsibility
  • Executives who would benefit from learning about agile business development

What you learn

  • Design thinking
  • Agile product and service development
  • Business Model Canvas
  • Rapid prototyping
  • Pitching

How you learn

Classroom sessions include:

  • Structured product development process: “start-up weekend” style
  • Group work in cross-divisional “start-up” teams and pitch of proposals in front of a jury

Benefits

Participants will:

  • Develop new and creative business models in a structured ideation process
  • Gain insights into design thinking, Business Model Canvas and other agile methodologies
  • Meet other creative, entrepreneurial-minded people from all Bertelsmann divisions

Further details

Please download the following document to learn more about this program.

Testimonials

“The Creativity Bootcamp has been great because it has taught me to think about how to solve problems and how to think through issues all the way through: from beginning to end in a very structured type of way. This is my big takeaway from the Creativity Bootcamp.”

Russ Jenkins, Bertelsmann Education Group, USA

“For me, Creativity Bootcamp was an opportunity to think out of the box and break the routine. I believe that companies that focus on the user, find innovative solutions, and sometimes even act disruptive to their own business, are better positioned for the future.”

Andrea Fischer, Gruner+Jahr, Germany