Alle Programme

Bertelsmann Business Trail

Bitte beachten Sie: Dieses Programm findet nur in englischer Sprache statt.

The Bertelsmann Business Trail is an individually curated online-course on the Coursera platform during one year. The participants have the opportunity to undertake further professional training – independent of time and place – and to thus upskill their Business know-how at the same time. Furthermore they will have the opportunity to exchange with the other participants in live-sessions, but also learn from Bertelsmann experts from the respective business topic.


  • Data & Tech Community as well as Creatives and Experts from all Bertelsmann divisions interested in upskilling their business and management know-how
  • Especially beneficial for leaders/experts without a business degree


The Online-Program contains the following topics:

  • Business Strategy
  • Finance & Accounting Fundamentals
  • Business Model Innovation
  • Communication for Impact & Networking


Self directed online-learning in a cohort with international, cross-divisional colleagues:

  • Online courses from top-universities on modern management issues
  • Interactive learning process in a digital environment
  • Virtual Bertelsmann expert panels for sustainable transfer into daily practice
  • Additional, optional deep dives in business ethics, innovation etc.

Nutzen & Vorteile

Participants will:

  • Enrich their management know-how and build up business acumen
  • Gain a better understanding of the strategic and financial situation of Bertelsmann and their own division/company
  • Develop a cross-divisional and international network with other participants