Bitte beachten Sie: Dieses Programm findet nur in englischer Sprache statt.
The Bertelsmann Business Trail is an individually curated online-course on the Coursera platform during one year. The participants have the opportunity to undertake further professional training – independent of time and place – and to thus upskill their Business know-how at the same time. Furthermore they will have the opportunity to exchange with the other participants in live-sessions, but also learn from Bertelsmann experts from the respective business topic.
- Data & Tech Community as well as Creatives and Experts from all Bertelsmann divisions interested in upskilling their business and management know-how
- Especially beneficial for leaders/experts without a business degree
The Online-Program contains the following topics:
- Business Strategy
- Finance & Accounting Fundamentals
- Business Model Innovation
- Communication for Impact & Networking
Self directed online-learning in a cohort with international, cross-divisional colleagues:
- Online courses from top-universities on modern management issues
- Interactive learning process in a digital environment
- Virtual Bertelsmann expert panels for sustainable transfer into daily practice
- Additional, optional deep dives in business ethics, innovation etc.
Nutzen & Vorteile
- Enrich their management know-how and build up business acumen
- Gain a better understanding of the strategic and financial situation of Bertelsmann and their own division/company
- Develop a cross-divisional and international network with other participants